#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C because there is a lot more data. In B2B, however, you measure success through the voice of the customer.”
Sinha also highlights how contrary to popular opinion, storytelling has always existed in the B2B space. And, it goes by the name of ‘thought leadership’.
He is in conversation with Papia Lahiri of HT Brand Studio.
More on brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
Hindustan Times, owned by HT Media Ltd, is one of India’s largest publications that provides unbiased news, analysis and features on politics, sports, entertainment, lifestyle and more. Hindustan Times delivers the news across all social media platforms, on the web, and at your doorstep.
Subscribe to our channel: [ Ссылка ]
Follow us on Twitter: [ Ссылка ]
Like us on Facebook: [ Ссылка ]
iOS:- [ Ссылка ]
Android:- [ Ссылка ]
Watch more videos at: [ Ссылка ]
hindustantimes.com © 2016
