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Jim's Group is the largest franchise (by numbers) in the southern hemisphere. It has more than 3,800 franchise owners who are all local experts in their chosen service.
Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.
He initially aimed only at taking on subcontractors, but his business grew, and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the most abundant and best-known lawn mowing business in the world.
Jim’s Cleaning was launched in 1994, followed by more than 50 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,800 Franchisees and a turnover of approximately $500 million.
Jim says
“The key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service.”
He is still actively involved in the running of the business, is directly accessible to all his Franchisees and any client with a serious complaint.
He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders.
