In this #MobileMonday video, Srinivas KC, SVP and GM of InMobi DSP, talks about how SKAdNetwork (SKAN), which is Apple's own privacy-first measurement solution, handles both click-through attribution and view-through attribution for affected iOS mobile in-app advertising campaigns.
Apple's AppTrackingTransparency (ATT) framework will have a profound effect on in-app advertising in the iOS mobile ecosystem. As a result, it’s critical that advertisers, publishers and everyone in between understand these changes and how to move forward. For more insights on these changes, head to [ Ссылка ].
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InMobi is the world’s leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.
As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.
