Advertising; the secret sauce to transforming brands into legends delivering top brand recall. Think how an iconic red aerated drink can brings to mind Coco Cola or Dove’s “real beauty” campaign awakens self-love. But how do you create compelling campaigns such as these and the “Shot on iPhone” campaign that democratized photography? The answer is in this video where we discuss how to build an effective advertising campaign in six simple steps.

0:00 Introduction
0:34 Step 1 positioning & audience
0:57 Step 2 keep it short & simple
1:16 Step 3 follow channel best practices
1:31 Step 4 credible messaging
1:43 Step 5 call to action
1:59 Step 6 stand out
2:12 Summary and conclusion

Building a scroll-stopping advertising campaign is no longer debatable in this age of 8-second attention spans and endless choices of platforms. It’s time to get creative to get your audience’s attention and more importantly, continue to stay on top of mind.

The best way to do this is to keep your positioning and target audience razor-sharp. Considering the resources it takes to get a campaign off the ground, it’s crucial to get this first step right.

Next, don’t overcomplicate. Keep it short and simple (KISS) and you will not regret it. Know your target audience’s needs and preferences well before starting to build out your ad campaign. Be clear and concise to capture their attention.

Another thing, don’t forget to optimize the platforms you’re targeting. Each channel has its own best practices and it’s in your brand’s interest to adhere to them for maximum reach and conversion. One size fits all doesn’t really bode well in advertising.

And, play the long game. Be consistent with your messaging to build credibility with your audience. After all, trust is non-negotiable in a lasting relationship.

Most importantly, ASK. Don’t be shy; just ask for the sale by including a solid call to action in your campaign to avoid confusion and prompt the desired action.

It’s also critical to keep a tab on the market. Be unique and memorable to stand out from the competition. Special incentives don’t hurt either.

Remember, it pays to know what’s on your audience’s mind, keep the messaging simple and concise while being memorable and clear on the desired action. Be credible and play by each platform’s rules and best practices to get the most out of your brand campaigns.

Wish to learn more about planning and executing an effective advertising campaign that drives customer engagement and generates measurable results? Find out more on this page: [ Ссылка ].

Or you can check out this blog for related information on Audience Profiling for Paid Media: [ Ссылка ].

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Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

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