Ever sent out one Media Release as a blast to all media and wondered why you didn't get any responses?
Our MD Leisa Goddard spent decades in newsrooms and she knows exactly why that approach doesn't work. Put simply ...
PR is NOT a 'One Size Fits All' game.
As she says there is no magic formula that suits every brand nor situation. Each organisation has a unique story, audience, and objective so each #PR strategy must also be unique.
- Consider the industry, demographics, and goals.
- Craft personalised pitches that resonate.
- Match stories, case studies, statistics to the audience.
- Choose the right journalist for the story.
Success in PR comes from adapting and being agile. One size may fit a few, but custom, tailored strategies are more likely to save your press release from being thrown in the bin.
This video was produced by Adoni Media
#publicrelations #mediastrategy #brandawareness #thoughtleadership
#marketing #corporatecommunications #corporateaffairs
