This recording looks at why tourism businesses need to understand the importance of their online reputation and how best to manage it. In this recording, viewers will learn why managing their online reputation is an important tool in driving success, how this can be achieved, and what tools are available to help. During the talk, viewers will be able to:
• Learn about the key platforms on which to manage their reputation.
• Assess their current approach to reputation.
• Create a plan on how they might proactively improve and manage their reputation in the future.
• Discover how effectively managing their reputation can reassure customers making them more likely to book/make a purchase.
• See examples of best practice in the tourism sector.
This event is run in partnership between VisitScotland and Business Gateway’s DigitalBoost programme.
