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The iPad used to be an extremely popular and mass market device, but over the years it's gotten better, while also losing popularity. Nowadays it seems less people are persuaded by the allure of an iPad- but could this be that we're looking at it the wrong way?

time stamps
0:00 iPad in decline
1:32 Back to basics
3:59 What made iPad magical
5:52 iPad stagnation
8:02 Back to what made iPad great
9:30 Best value

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