In episode 2 we had the pleasure of discussing the topic of reactive PR and newsjacking with the experienced digital PR specialist, Sophie Rhone. Sophie shared valuable insights into the world of reactive PR, emphasising the importance of putting clients at the centre of conversations and reaching a larger audience through timely and relevant content. We delved into the benefits of reactive PR, such as engaging with trending topics and breaking news to capture audience attention. Sophie highlighted the need for more creative thinking in the digital PR industry, encouraging a return to big standout creative campaigns.

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