Why should researchers stop focusing on problems and start focusing on people? What is important for user researchers to know about bias (their bias)? And why does Steve have a museum of foreign groceries in his home? In this episode we take a deep-dive with Steve Portigal into how he thinks about research, the struggles he sees internal research teams going through, and how he’s adapting to changes in the industry.
#UX #UXDesign #UXR #UXResearch #UserResearch #ProductDesign #EnterpriseDesign
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Who is Steve Portigal?
Steve is one of the most experienced, effective and well known user researchers on the planet. In his 20+ years as Principal of Portigal Consulting, he has run research studies - interviewing hundreds of people - for organisations such as eBay, Hewlett-Packard, Microsoft, Nike, PayPal, and Sony. Steve’s a regular blogger and podcaster, as well as the author of two widely praised books on user research - “Interviewing Users” and “Doorbells, Danger, and Dead Batteries”.
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Find Steve here:
LinkedIn: [ Ссылка ]
Blog: [ Ссылка ]
Website: [ Ссылка ]
Twitter: [ Ссылка ]
🎙️ Listen to Seve’s podcast - Dollars to Donuts:
[ Ссылка ]
Treat yourself to a copy of Steve’s books…
📖 Interviewing Users: How to Uncover Compelling Insights
[ Ссылка ]
📖 Doorbells, Danger, and Dead Batteries: User Research War Stories
[ Ссылка ]
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00:00 Start
00:22 Steve’s introduction
02:59 Why does Steve have a museum of foreign groceries in his home?
05:00 The dangers of buying chocolate milk while travelling abroad
08:11 How does collecting foreign groceries reflect how Steve thinks about what he does
10:00 Why did Steve dedicate his book “Interviewing Users” to Sharna, his Mum?
13:47 Of the two books that Steve has written, what one is his favourite and why?
15:20 About writing book number two - “Doorbells, Danger, and Dead Batteries”
18:33 Why did Steve want to tell the stories of other user researchers?
21:35 Pitching the book idea to his publisher and evolving it into the finished product
26:14 How does Steve currently see the role of user research in making better decisions
28:23 From Steve’s experience as a consultant, how do organisations see user research?
30:59 What are the minds of internal research leaders often occupied with?
32:55 How does the structure researchers operate within shape their role?
37:51 How does Steve feel about researchers enabling non-researchers to do research?
44:50 Is the profession of user research going through a radical maturation?
46:47 How has Steve adapted his practice in recent years?
49:23 Why should researchers stop focusing on problems and start focusing on people?
52:28 Steve’s advice to researchers who are having trouble levelling up the impact of their work
59:03 How much of the tension between proactive and reactive research is a result of agile?
01:01:01 What is important for user researchers to know about bias (their bias)?
01:08:06 What’s a tool people-at-large could use from the UR toolbox to better understand others
01:10:45 Game: What comes to mind when I say...?
01:11:43 What’s Steve’s greatest hope for user researchers in the coming years?
01:15:56 Closing out the show - Thanks, Steve!
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Hosted by Brendan Jarvis:
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