In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key.
Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond.
Joining him is John West, who recently moved from a 23-year career in the NHS to IGES. John’s background in NHS management gives him unique insights into the inner workings of healthcare services and the challenges of getting devices to the people who need them.
Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss.
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Podymos is a specialist marketing agency based in London, dedicated to the medical device industry.
We create simple and effective campaigns and materials that help patients and healthcare professionals to understand the true value of medical technologies.
With over 50 years of experience in the medical device industry, we take pride in our ability to quickly understand new technologies and simplify the science behind them, working as part of your marketing team to rapidly increase awareness of your technology.
Our services include:
- Positioning
- Branding
- Digital
- Sales materials
- Videography
- Event management
For more information;
Visit our website www.podymos.com
Email us at info@podymos.com
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