Len Covello is a seasoned business leader with extensive experience in working with large corporations startups, and overcoming organizational challenges. His perspective on the importance of cerebral, authentic, and decisive leadership in business is deeply rooted in his upbringing and the values instilled in him by his parents. Covello believes in the power of authenticity, treating people with respect, and making informed decisions. He emphasizes the need for genuine relationships with employees and clients, which he believes leads to organic loyalty and growth. His approach combines a servant's heart with decisive leadership, which he deems essential for business success. Join Steve Ramona and Len Covello on this episode of the Doing Business with a Servant's Heart podcast to learn more about his unique perspective on leadership.

(00:00:43) Thoughtful and Analytical Decision-Making Approach

(00:06:51) The Power of Authenticity in Business

(00:07:07) Maintaining a Win-Win Relationship with Clients

(00:14:39) Valuable Lessons from Failure and Growth

(00:23:14) The Impact of Upbringing on Leadership
Len is the Chief Technology Officer at Engage People, the only loyalty network that enables program members to pay with points directly at checkout.

They are a global technology provider connecting loyalty programs with global payment systems, and they currently cover 100% of the top purchase categories in North America.

Len oversees the long-term technology vision of Engage People and is responsible for driving continued innovation. Due to the team at Engage People’s ingenuity, they have 51M+ active members in their loyalty redemption program, accounting for $300M in transactions across their ecosystem annually.

With more experience and greater consumer demand, providing more options to pay, including loyalty points, is gaining momentum/widespread adoption. Len has repeatedly seen companies increase sales and customer loyalty by implementing member payment points.

Len started his first technology company at 18 and most recently was the Director and Chief Technology Officer at Access (formerly LRG Rewards). His passion is web-based application design and development across various business applications, particularly in user interfaces and process automation.
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Intro Song is “Connected" from the “Gratitude” Album by James Kevin O’Connor Music Row Recording Artisthttps://open.spotify.com/track/5u7vgVTItXKAJcNwImg7E4?si=90baa52f0bab468b&nd=1

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