A New Vantage study found 97% of blue-chip companies are investing in data, yet only 27% have successfully created a data driven organization. Data Strategy Unravelled is a video series intended to help organizations become data-driven. This series interviews experienced professionals from both the business and technical realms to discuss topics and strategies that organizations can implement to become data-driven.

In this inaugural video, Khendr’a Reid, Principal Data Strategy Specialist at AWS, meets with Kelli Such, Americas Data Strategy Leader at AWS, to discuss exactly what a “Data Strategy” is.

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