A LinkedIn newsletter is a fantastic way to improve both content reach and engagement. If you have content and an active LinkedIn profile, you have a great opportunity to better promote that content. All you need to do is create and send it as a LinkedIn newsletter.

LinkedIn does everything for you. They’ll promote it, send it and show you the results.

This quick video is a guide for setting up your first LinkedIn newsletter. It shows (in high-speed) Andy Crestodina from Orbit Media actually creating one of his own, the popular Digital Marketing Tips newsletter, so you can see every step in the process.

These best practices are included in this video tutorial:

🔹 Choosing a name for your LinkedIn newsletter (we recommend something simple and descriptive)
🔹 Adding your content to LinkedIn using the LinkedIn editor, including the text, headers, images, video and mentions
🔹 Writing the social post/email body copy
🔹 Adding calls to action and campaign tracking code
🔹 Using AI to help write the social media post
🔹 Publishing and measurement

Probably, two of the most important tips in this video are choosing the name and paying close attention to the text at the top of the article, because that becomes the preheader text when the article gets sent as an email.

Also, this includes a fun tip for using ChatGPT to help write the LinkedIn social media post (which also becomes the email body copy when LinkedIn sends the email)

To read the full step-by-step process in detail, jump over to the original article here:
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1:00 Setting up (and naming) your LinkedIn newsletter.
1:30 Using the LinkedIn editor and moving in your content
2:13 Adding the call to action to visit your website, using campaign tracking code
3:21 Publish the article!
3:30 Using AI to help write the social post (don’t forget to mention the article contributors)
5:15 Publish the social post and email

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