Product-market-fit is often viewed as the holy grail for SaaS businesses. Get there and you’ve supposedly set the foundations for scalability. But, is PMF really a destination, or a journey? Nick Franklin, CEO & Founder of Chartmogul and Øyvind Reed, CEO of Whereby have a different perspective to the one you’ve read about in business books. In this down-to-earth conversation, they’ll share their approach to PMF, why it's a unique journey for every business and actionable advice for clarifying your ICP.

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