Funnel marketing is a strategic approach that guides potential customers through a series of stages, from awareness to purchase and beyond. The process resembles a funnel, narrowing from a broad audience at the top to a smaller group of buyers at the bottom. Key stages include awareness (attracting attention), interest (engaging leads), consideration (evaluating solutions), intent (decision-making), purchase (conversion), loyalty (customer retention), and advocacy (turning customers into promoters). By addressing customer needs at each stage with targeted content and actions, businesses can optimize conversions, build lasting relationships, and enhance customer lifetime value, making funnel marketing a critical growth strategy.
