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Welcome to My Video Description,
Digital has taken over a significant portion of TV ad revenue. More than 125 advertisers have turned a blind eye to TV and made deals with Viacom-18 for digital advertising. Companies like Amazon, PhonePe, Samsung, JioMart, Uber, TVs, Castrol, ET Money, Puma, Ajio are among them. Advertisers on TV are decreasing, and it is evident that this will directly impact TV broadcasters' revenue.
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