As we move further into the age of AI, the pendulum is beginning to swing away from "team tech" and back toward "team humanity." While technology adoption in financial services will only continue to grow, we cannot forsake the human experience—especially at the community financial brand level. The relationships we foster remain a key differentiator from national and digital-only brands.

Using data to reach out at the right time and asking the right questions can unlock new opportunities for current account holders, helping solve pain points they may not even be aware of. It's all about blending the best of both worlds—tech and human connection—to enhance the digital experience. 🤝✨

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