You may classify your leads using Zoho Marketing Automation and create journeys for them. This will cause a series of messages and actions to be sent to them.

Every journey has three key sections, all of which are automatable.
1. Trigger 
2. The process
3. The final steps

0:00 Intro
0:22 Journey Tab Overview
1:05 Journey Elements
2:26 Trigger & Process Configuration
4:42 End of Journey Actions Configuration


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