Lindsay Boyajian (Head of Marketing, Augmate) gives her talk on Augmented Commerce (AR in retail). She highlights that consumers want to have a physical, tangible experience, and that AR can bridge this gap when shopping at home. Boyajian also outlines which companies are starting to make inroads in Augmented Commerce, and how the traditional retailers need to have an AR Strategy.
AR in ACTION is convening some of the top minds in Augmented Reality to accelerate conversation and collaboration amongst industry innovators, thought leaders, investors and corporations, who are working to implement real-world AR Solutions.
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