In this video, I review Jaguar’s new logo and brand design, and unveil my own reimagined version that I believe better captures the essence of the iconic brand
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0:00 intro
0:19 Breaking down the new brand
1:33 Why people don't like the new Jaguar Logo
2:23 My uninformed take on the new Jaguar Logo
3:11 What I like about the new Jaguar Logo
3:20 How I designed the Jaguar Logotype
5:49 Allan Peters' Jaguar Logo
