Cesare Catania REVOLUTIONIZES Phygital Art!
What does “Phygital Art” mean?
The artist Cesare Catania answers to the microphones of RAInews

Full text of the interview:
“At the Venice Biennale of Art this year I presented a Phygital artwork entitled “The Embrace”. In reality it is a physical sculpture from 2023 and in 2024 it was reworked digitally. In practice, people in front of the work of art, thanks to artificial intelligence and augmented reality, can somehow communicate with the work and interact with it. Let's say that physical art satisfies the artist most precisely from a tactile point of view. In fact, when I produce a physical sculpture I certainly have a satisfaction, a fulfillment in the moment of production, but in my opinion there is a limit linked to the usability of the work and how the work is perceived by the public. Today all this technology probably also accelerates learning processes. On the one hand, however, it freezes emotional processes.
Hence the idea of ​​combining a physical work of art with a digital work of art in augmented reality seemed like the best idea to make the use of the work of art more universal, more democratic. And this, in my opinion, is precisely the true meaning of Phygital work: a work that in some way enters people's hearts by combining physical reality and digital reality. Technology and artificial intelligence certainly have a fundamental role, especially in the enjoyment part, in the sense that the physical work of art can be more easily disseminated through digital art, artificial intelligence and technology. and can, in some way, be more easily learned by the public. When you create a physical work of art intended as a sculpture, you then have to make choices, even simply based on the force of gravity, in the sense that not everything that comes to mind fits on...
Here, let's say that digital art and virtualization, and also obviously augmented reality have helped me in some way in the phase following the sculptural one to try to give a sort of dynamism, movement, kineticity to the work of art. So the idea was precisely that of wanting to give movement to a physical work, to a sculpture and to be able to give it movement in the simplest or most feasible way, the only possible solution at that moment seemed to me to be that of virtualization and 'digital art.”
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full project for the Biennale of Venice here below:
[ Ссылка ]
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#letshugagain #embrace #nationalhuggingday
#biennaledivenezia #biennale24 #venezia #biennaledivenezia2024 #cameroonpavillion #cameroonart #biennalearte #foreginerseverywhere #stranieriovunque
#contemporaryart #democraticart #artforeveryone
#cesarecatania #cesarecataniaart
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