We know that you can't be everything to everyone.
As agency owners we tell our clients, "If you try to attract everyone, you'll attract no one." And then...
We don't apply it to ourselves.
A prospect wants to know if you do SEO and billboards. "Why yes, we're a full service agency!"
What about trade show booths and Facebook ads?
"Didn't you hear, we are full service! On top of being able to do everything, we can do everything better than those people who specialize."
Full service is code for being a mediocre generalist.
Mind you, being a specialist doesn't automatically make you a good one. But specializing gives you the greatest opportunity to be the greatest.
Also, adding lots of services when you're small is a recipe for bankruptcy. Each service will cost a lot to provide. If you are not doing large or many projects with each service you will end up losing money on them.
You'll be really busy. And stressed.
You'll put yourself on a hamster wheel where you have to get more clients just to pay for the loses created by the previous projects.
What I mean with all this is...
Don't do full service.
Have a specialty within an industry.
Get really good. Make great work. Be creative.
Get big.
Only then, you can decide to start having lots of headaches and losing money on projects by going full service.
