Learn how to install a Google Tag, manually within your custom site, step 2 of 2 in setting up Conversion Tracking. There are a few automatic tools to help you, but offer limited support. This video is broken into three parts; Tag overview, Tag install, and Tag verification. Setting conversion tracking helps to measure how well your ads are performing by tracking the actions that users take on your website or app. This information can help you optimize your campaigns to achieve your overall advertising goals, such as increasing sales, generating leads, or driving traffic to your website.
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