With its proprietary text message-based “conversational commerce” platform, Iris Nova (parent company of DIRTY LEMON) plans to transform the multi-trillion dollar nonalcoholic beverage industry.
Combined with its new concept, The Drug Store, the burgeoning technology also has the potential to change the nature of convenience and customer expectations around brand interaction. Doubling as a data collection hub, The Drug Store’s VIP experience harnesses consumer behavior to guide product development, while strengthening brand loyalty. Founder and CEO, Zak Normandin, talks about the ongoing journey from digital native upstart to beverage conglomerate using the latest tools at every retailer’s disposal.

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