Learn the Creative Strategy Framework & Process With Douglas Davis and how to develop brand strategy for clients.

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About This Video:
In this episode of the Brand Master Podcast, I’m speaking with Brooklyn based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, creative strategy and the business of design.

We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including


The Creative Strategy Framework & Process Overview
How To Find Your Target Audience
How To Translate Benefits Ands Value To Brand Messaging
How To Translate Brand Strategy To Marketing Strategy
How Do We Bridge The Clients Strategy Education Gap
The Adobe Creative Mentor Series with Douglas Davis

0:00 Why Brand Strategy Is Important Modern Creatives
2:30 Why Brand Strategy Is Important Modern Creatives?
7:49 How To Bridge The Gap Between Design And Strategy?
10:47 The Creative Strategy Framework & Process Overview
18:08 How To Find The Right Audience?
22:21 Brand Strategy Workshop Facilitation Technique: Honesty
33:51 How To Translate Benefits And Values To Brand Messaging?
42:19 How To Translate Brand Strategy to Marketing Strategy?
48:23 How Do We Bridge The Clients Strategy Education Gap?
54:24 The Role As Educators
58:00 The Adobe Creative Mentor Series with Douglas Davis

#brandstrategy #creativestrategy #Creativestrategyframework #Creativestrategyprocess #Creativestrategist #DouglasDavis #Creativestrategystatement #Brandstrategy #Marketingstrategy #strategicbranding #brandstrategyframework #brandmasteracademy

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