Personalization is much more than a simple tactic to drive clicks and conversions. At DoorDash, it's an all-encompassing business strategy that led the eight-year-old company to the third-largest IPO in history.

In this session, Gina Igwe, Senior Director of CRM at DoorDash, will walk us through four steps to delivering individualized customer experiences. You’ll learn:

- The teams and tools required to achieve world-class personalization
- What inputs to account for when building your marketing strategy
- Actionable steps to personalize touch points across email, push and more
- How to analyze, iterate and socialize your success
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Iterable
Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction across the entire customer journey.
Learn more at [ Ссылка ]
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Activate Live 2021
Authentic Experiences. Empowered Connections.
Today’s consumers expect more from brands. The ideal customer experience is no longer singular across a wide audience. It’s individualized and human. This year at Activate Live we are bringing you stories, insights, and strategies you can take with you to make your customer experience memorable. You don’t have to dream of building a long-lasting relationship with your customers anymore. At Activate, you can make it a reality.
Learn more about Activate and watch our recordings:
[ Ссылка ]

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