Transition to fully recyclable packaging initiative
The LEGO Group (Denmark)
In 2022, LEGO rolled out their first boxes with paper-based packaging in Europe to replace single-use plastic. Going from plastic to paper was no easy switch. Paper has different properties and needs different treatment compared to plastic. The change affected many parts of their production process. The paper-based bags are made from renewable resources and can be recycled in the EU, US, and Canada.
The judges recognised that implementing this change for a large company requires a lot of effort. They also acknowledged it will result in substantial plastic savings.
