When you hear the word ‘influencers,’ you probably picture Instagram celebrities and other Internet-famous people promoting products in the B2C world.
But influencer marketing is quickly becoming a key part of B2B marketing, and it’s important that marketers in the B2B space know how to approach it.
Kaylee Edmondson, Advisor at Chili Piper and Director of Demand Generation at Brightwheel, joins Metadata’s Head of Brand & Product Marketing, Mark Huber, to discuss why influencer marketing now plays such a major role in B2B marketing and how to implement it effectively.
Find out:
• Why influencer marketing can’t be ignored
• When Kaylee first noticed influencer marketing
• How to define influencer marketing
For more on influencer marketing strategies for B2B brands, listen to the full episode with Kaylee.
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