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Humans are visual creatures, and we're so visual that colors can play a vital role in influencing our purchasing decisions. In this video, we're explaining marketing color psychology, what brand colors mean, and how to pick the right colors for your branding.
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In fact, in a study done by performable, where they tested which color button between green and red would have the highest conversion rate.
They found that red buttons increased their conversion rate by 21%.
In other words, they increased their conversion rate without changing anything about the page except for the color of the button.
That’s the power of marketing color psychology.
But why is this? What is it about certain colors that spark people to take more action.
And how do you know which colors to use, so you can improve your marketing?
Well in this video, we're going to touch on the psychology of marketing colors.
Video Outline
Intro: (00:00)
Blue: (3:25)
Red: (4:32)
Yellow: (5:18)
Orange: (6:23)
Green: (7:25)
Black: (8:28)
White: (9:14)
How To Improve Your Marketing With Colors: (10:05)
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Marketing Color Psychology: Use Colors To Win Customers
Теги
marketing color psychologycolor psychology in marketingcolor psychologycolor schemescolor palettescolor nuancescolor harmoniescolor meaningsgraphic designbrandingdigital marketingpsychology of colorcolor sciencevismecolor in marketinghow to choose colorshow to pick the right brand colorspsychology of color in marketingthe psychology of color in marketing and brandingbrand color meaningwhat colors mean in marketingmarketing colors