Nike has announced the closure of its NFT-focused company, signaling a strategic shift in its approach to the digital collectibles space. While some see this as a setback, Nike describes it as a “new chapter” in its digital evolution, hinting at future innovations. In this video, we explore the reasons behind this decision, the impact on the NFT market, and what this move means for Nike’s digital strategy. Is this the end of Nike’s NFT ambitions, or just the beginning of something bigger? Tune in to find out.
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