The biggest mistake every creative team is making is easily their level of output. It's impossible to make one piece of content appeal to everybody you are trying to reach. It would be like HBO producing only one show and hoping that all their different audiences want to watch only that one show. The more content you put out the more at-bats you have with resonating with your audiences.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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Every Creative Agency Needs to Stop Doing This
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