In India, the e-commerce landscape is both dynamic and challenging. With only 2% of e-commerce websites turning profitable, the online market becomes fiercely competitive. This scenario necessitates a thorough examination of the advantages and disadvantages associated with navigating through this market.


Advantages:

Global Reach
Reduced Operational Costs
Convenience for Customers
Diverse Product Range
Enhanced Customer Engagement
Data-Driven Insights
Flexible Payment Options
24/7 Availability
Scalability
Access to International Markets
Disadvantages:

Intense Competition
High Initial Investment
Security Concerns
Logistics Challenges
Dependence on Internet Connectivity
Regulatory Compliance
Customer Trust Issues
Technical Glitches
Return and Refund Management
Cultural Barriers


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