Bud Light (BUD) has launched a new marketing campaign to try to get its target audience back on board ahead of the upcoming NFL season. Marcus Collins, University of Michigan Ross School of Business Marketing Professor, joins Yahoo Finance Live anchors Akiko Fujita and Diane King Hall to break down the new ad campaign and whether it will be effective in bringing back consumers who have recently moved away from the brand. Collins, author of 'For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be,' spoke about Bud Light honoring its past. The company has been the NFL's official sponsor for the past 17 years. Collins said, "It's the job of the category leader to save the category. And that's not happening ... if they lose the football season, this is going to be a really tough year for Bud Light."
Subscribe to Yahoo Finance: [ Ссылка ]
About Yahoo Finance:
At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life.
Yahoo Finance Plus: With a subscription to Yahoo Finance Plus get the tools you need to invest with confidence. Discover new opportunities with expert research and investment ideas backed by technical and fundamental analysis. Optimize your trades with advanced portfolio insights, fundamental analysis, enhanced charting, and more.
To learn more about Yahoo Finance Plus please visit: [ Ссылка ]
Connect with Yahoo Finance:
Get the latest news: [ Ссылка ]
Find Yahoo Finance on Facebook: [ Ссылка ]
Follow Yahoo Finance on Twitter: [ Ссылка ]
Follow Yahoo Finance on Instagram: [ Ссылка ]
Follow Yahoo Finance Premium on Twitter: [ Ссылка ]
