Could Nutella be even more unique?
We think so.
We think Nutella can be as special and expressive as every single one of its customers.

So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.

Credits:
Paolo Iabichino - Chief Creative Officer
Giuseppe Mastromatteo - Chief Creative Officer
Michael Berger - Group Head of Digital & Business Development
Lavinia Francia - Client Creative Director
Andrea Guzzetti - Senior Art Director
Simone Zanelli - Account Director
Serena Lombardo - Project Leader Ferrero
Printing and software technology: Hp

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