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The popularity of Royal Enfield motorbikes throughout the nation and the feeling of majesty they convey. Indian motorcycle manufacturer Royal Enfield is based in Chennai, Tamil Nadu, India. It claims to be ""the most popular and the oldest motorbike brand in continuous manufacture"" globally. The Royal Enfield Bullet, Classic 350, Meteor 350, Classic 500, Interceptor 650, Continental, and other excellent-looking Royal Enfield motorcycles are among their offerings. The business also manufactures aggressive mountain motorcycles like the Royal Enfield Himalayan.

Royal Enfield gained notoriety in India when the Indian government asked for 800 different motorcycle types to be used for border enforcement on Indian international boundaries. The popularity of Royal Enfield motorbikes throughout the nation and the feeling of majesty they convey. The marketing plan of Royal Enfield is crucial to the success of the brand and business.

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