“A New Signal For Success,” the industry’s first-ever data front, and the official launch of TripleLift Audiences, highlighted these themes. Representatives from brands, agencies, publishers, and DSPs gathered to explore the future of digital advertising in a cookieless world.

In This Clip: Panelists universally agreed that testing today to prepare for tomorrow sets brands ahead for the foreseeable future.

Overview of TripleLift Audiences: Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies, delivering broader reach, not limited by browser or device. Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees. TripleLift Audiences is now available in the US with rollouts expected in Australia, Canada, France, Germany, and the United Kingdom later this year.

Helpful Links: Homepage: [ Ссылка ] Data & Targeting Resources: [ Ссылка ]... Blog Post: [ Ссылка ]...

свернуть