Free and low cost will schemes are an established part of the wills and probate sector, providing charities with valuable legacy income streams, and practitioners with their largest source of lead generation.
The latest Today's Wills and Probate Podcast welcomes Richard Millar of Capacity Marketing on to discuss the value of free and low cost will networks.
Capacity Marketing is probably one of those companies you've never heard of, but have almost certainly come across in some way. The business runs the National Free Wills Network, set up in 2008, to bring charities, firms and the public together.
The podcast explores the various views around whether free and low cost will services devalue will writing; and how they can be used as part of the wider estate and later life planning conversation with clients.
There is no doubt, says Richard, will writing is seen in some quarters as a loss lead service. Our own statistics show around 85-90% of those who engage with National Free Wills Network will use it to complete a "Standard" will. But it is absolutely the basis for on ongoing relationship.
And of course for charities, will writing is a vitally important source of income. As Richard says, good intentions count for nothing.
The conversation also discusses the recently published CMA guidance which is welcome and should give the public more protection. He suggests transparency is a hugely important issue to address; comparing a comprehensive service from a city centre firm, to an online will writing questionnaire service might be obvious to us, but assumes a level of knowledge from the public they might not have.
The Today's Wills and Probate podcast is available on your preferred podcast provider, and at www.todayswillsandprobate.co.uk ([ Ссылка ]) . Subscribe today to hear all the latest news and views across the wills and probate sector.
