Webinar Timestamps:
00:00 Introduction and Agenda
03:00 Understanding Greenwashing
05:04 Greenwashing Case Study Examples
08:30 Why Greenwashing Matters
12:14 Drivers for Transparency
16:06 Spotting Greenwashing Tactics
21:18 Conclusion and Q&A
Confused by green marketing claims? In this insightful webinar replay, Danielle McCormick, Founder and Lead Consultant at Triterra, reveals how to avoid the pitfalls of greenwashing and focus on authentic sustainability practices.
What You’ll Learn:
✅ How to spot misleading environmental claims.
✅ Steps to ensure transparency and authenticity in green marketing.
✅ The importance of certifications and industry standards.
✅ Practical strategies to support genuine sustainability initiatives.
Whether you're a business leader, marketer, or eco-conscious consumer, this session will equip you with the tools to differentiate real sustainability from marketing hype.
👉 Don’t forget to LIKE, SHARE, and SUBSCRIBE for more sustainability insights.
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