In 1999, Jeff Bezos, founder of Amazon, appeared on The Tonight Show with Jay Leno, where the audience laughed at the company’s unprofitability.

Jay Leno joked about Amazon’s finances, pointing out how the company was worth billions yet lost more money each year. Bezos, unfazed and confident, responded with humor, calling it “new math.” He explained that Amazon was reinvesting aggressively in its future, a strategy that was bold and unprecedented in its scale.

Despite the skepticism and ridicule, Bezos’s vision paid off. Amazon transformed from being “famously unprofitable” into one of the world’s most successful companies, generating over $33 billion in profits by 2021. A true lesson in believing in your long-term vision.

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