My JUICIEST Copywriting & Marketing Tips for Beginners
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Conducting thorough market research is one of the BIGGEST differences between the best most highly paid copywriters in the world...
Versus the ones who are stuck in that painful process of trial and error… hoping their words work…
Because here’s the thing – it doesn’t matter how HOT your copy is... with all the psychological triggers, conversion secrets and power words…
If there is a product-market mismatch – they ain’t buying.
So YES market research is really important and can be the marketing superpower you need to write copy that connects more deeply and profoundly than anything your prospects have ever read before…
But listen, I’m not talking about writing a sentence or two about your Customer Avatar here…
I’m talking about the type of market research that involves getting INSIDE the mind of your customers and understanding their deepest fears, drives and desires…
What makes them tick, and click….
The type of research that you can’t check off your to-do list after a couple of hours scrolling the internet.
In this video, I’m sharing 8 of my favorite (and slightly unconventional) tips and tools for gaining invaluable market insights and giving my writing an undeniable edge.
Keep watching!
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8 Unconventional Market Research Tips & Tools
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