This SS21 Prada womenswear collection marked the start of a new journey with Raf at the helm with Miuccia Prada as a co-creative director. Duality and plurality has always been inherent in the language of Prada: juxtaposing different elements, approaches and disciplines to find a paradoxical harmony in dichotomy. The physical environment of this virtual fashion show – conceived by OMA/AMO - is a personal, intimate space, tactile. Technology appears as chandeliers of monitors and cameras - decoration and use combined - animated in a dynamic ballet with figures that pass through. The soundtrack, composed for the show by Plastikman, British-Canadian electronic musician Richie Hawtin, includes the names of every woman modelling in the show: an entirely new cast who have never walked a runway show previously. For all of them, this marks a debut. (VIA PRADA.COM)

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