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Think better service processes are the key to customer delight? Think again… ​
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I’m not telling you to stop bringing your A+++ game when it comes to building better processes…BUT better products, faster delivery, and easy-to-use systems are no longer the differentiator they once were.​

​What makes you stand out today is taking into account how your customer experiences your service process.​

​Competition-busting BREAKTHROUGHS happen when you and team get serious about answering this question – “What is the customer’s experience of what we do?”​

​I encourage everyone to step into the customer’s shoes to understand what they are PERCEIVING as they experience your organization’s processes. And when you find the moments where those perceptions are unsatisfying, these are the points where improvements can and should be made.​

​Added bonus – these are also the improvements that make the BIGGEST IMPACT on your customer experience. ​

​So start seeing your processes through your customer’s eyes…and your organization will know JUST how to make the upgrades that your customers will appreciate and remember. Watch the video for 2 examples of how this works…​

#customerservice #customerexperience #customer #businessgrowth #businessideas

Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Customer Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE".

Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and internal service culture that apply across all industries and cultures.

For decades Ron has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your service game.

Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more.

If you enjoyed this video you may want to watch Ron in action again here: [ Ссылка ]

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