In 2006, Zhang Zhang, first violin of the famed Monte-Carlo Philharmonic Orchestra in Monaco, created ZhangomusiQ, her own non-governmental organization, innovating the classic business model of live concerts into an alliance of partnerships including sponsors who fund the costs of the concerts, and NGOs who receive 100% of revenues generated by the concerts, towards humanitarian and ecological projects worldwide.
Travelling for a cause, Zhang’s many voyages around the world are often turned into opportunities to organize and hold charity, education, and environment-focused events, often under the benevolent auspices of Monaco’s government. Thus, over the last 14 years, ZhangomusiQ has created more than 60 musical events, helping projects in 33 countries, including creating schools for girls in Afghanistan; access to fresh water in Africa; emergency aid after natural disasters in Japan, Philippines, and Chile; planting trees in the Amazon; protecting marine life in the Mediterranean; helping handicapped and elderly persons living in poverty…
Championing the Principality of Monaco’s leadership in ecological engagements, Zhang’s engagement in environmental causes has made her an ambassador for the Nicolas Hulot Foundation and the GoodPlanet Foundation of Yann Arthus Bertrand. She has also worked with innovative leaders and thinkers including Bertrand Piccard, Dominique Bourg, and Pablo Servigne. Participant in the United Nations Climate Change Conferences in Paris and Bonn, Zhang was invited to give a speech at the Summit of Conscience by French President François Hollande in Paris.
In 2020, Zhang was the recipient of the Jean Pierre Bloch prize, awarded by the LICRA to “an artist and his work in his relationship to the fight against Racism and Anti-Semitism and in his relationship to human rights”.
Chapters:
0:00 Opening
1:20 Introduction
2:07 How was ZhangomusiQ created?
4:00 What is the business model of ZhangomusiQ?
6:46 How has been the journey for ZhangomusiQ and what were the challenges faced?
9:55 Relationship between travel and culture
11:22 Relationship between travel and philanthropy
14:10 Zhang Zhang's Tedx Talks
16:35 Travel and music brings people together
19:18 What has been the proudest moments in the legacy of ZhangomusiQ?
21:40 Zhang Zhang’s philanthropic journey to Kenya
24:48 Zhang Zhang’s poignant memories on her trips for charity around the world
27:05 What does ‘musical diplomacy’ mean to Zhang Zhang?
29:05 Music brings inclusivity and harmony
30:41 Has the concept of musical philanthropy been widely exploited around the world?
33:48 How did a violinist like Zhang Zhang become a member of SKAL?
34:50 Pitching Monaco as the international destination for the SKAL World Congress
39:07 ZhangomusiQ’s involvement in non-governmental organisations for environmental protection and conservation
41:35 Who are Zhang Zhang’s environmental heroes?
43:46 What are Zhang Zhang’s opinions on the sustainability efforts in China?
49:48 Education and awareness is important in the fight for sustainability
51:49 The honourable performance at the Prince’s Palace of Monaco during the official state visit from China
55:33 How has the Covid-19 pandemic impacted ZhangomusiQ in delivering charity performances?
58:39 How has the late musical legend, Sergiu Luca, guided Zhang Zhang?
59:31 What advice does Zhang Zhang have for young aspiring artists?
1:04:39 Conclusion
References:
Videos by Marco Strullu for ZhangomusiQ: [ Ссылка ]
Website of ZhangomusiQ: [ Ссылка ]
TEDxMarseille: “The Beauty of Transformation” [ Ссылка ]
TEDx Cannes: “Music is a powerful instrument for positive change” [ Ссылка ]
The Masai encounter : [ Ссылка ]
MU/SE TV: [ Ссылка ]
The images of the Solar Impulse aircraft: courtesy of Solar Impulse. Discover this incredible and breakthrough adventure: [ Ссылка ]
Discover (and share) 1000+ efficient and profitable solutions to protect the environment: [ Ссылка ]#
Recent Press on Zhang Zhang:
In Monaco Travel Journal (english): [ Ссылка ]
In Le Figaro (French): [ Ссылка ]
Credits:
The awesome hosts of the podcasts are Benoit Badufle & Zhi Heng
The awesome music of our generic is composed by Mikael de Matos aka Mijh: [ Ссылка ]
The awesome graphics are by Jacob Kotsura (@jaykotsura) [ Ссылка ]
Find out more about Horus Development & Consulting: [ Ссылка ]
Find out how we can help with sustainable marketing of your brand, email us at info@horusdvcs.com
