"History document of the Samuel Colt an American inventor, industrialist and businessman who established Colt's Patent Fire-Arms Manufacturing Company (now Colt's Manufacturing Company) and made the mass production of revolvers commercially viable.
Colt's manufacturing methods were sophisticated. His use of interchangeable parts helped him become one of the first to use the assembly line efficiently. Moreover, his innovative use of art, celebrity endorsements, and corporate gifts to promote his wares made him a pioneer of advertising, product placement and mass marketing.
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