In the EU over half of environmental claims on products are misleading or unfounded, with 40% lacking any evidence to support their green credentials. This highlights the prevalence of greenwashing in the market, where companies make false or exaggerated claims about their products' environmental impact. To combat this, the EU plans to introduce clear rules on how companies should prove their environmental claims, ensuring that labels are trustworthy and helpful to consumers in making truly planet-friendly choices.
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