Before you start thinking about advertising on Facebook, Google Ads, or portals, or working with franchise consultants, you need to do this one thing, as everything else will be an extreme uphill battle if you do not nail this:
YOU MUST KNOW YOUR IDEAL FRANCHISE OWNER INTIMATELY.
When it comes to attracting the right Franchise Owners to your system, the first step should always be in taking the time to understand who you are targeting.
Many Franchisors fail here, in that they acquire rudimentary data such as gender, age and perhaps a common occupation. This level of understanding or targeting will simply not cut it in today’s marketing climate.
In today's video, we dive into how to best find you target Franchise Owner.
