Today we are speaking about one of the principles of persuasion - likeability.
Let me start off with a quick quote by Mark McCormak:
"All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend."

Today I will also be discussing one of my frameworks for conscious likeability:
SINAQS CASH
S - Smile
I - Interest
N - Name
A - Appeal
Q - Questions
S - Similarity
C - Compliment
A - Association
S - Support sounds
H - Humor

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00:00 Introduction
01:43 Why Principles of Persuasion Important?
03:13 My Personal Experience
06:22 Idea of Likeability
06:45 SINAQS CASH Framework
07:23 S - Smile
07:48 I - Interest
08:30 N - Name
09:02 A - Appeal
10:00 Q - Questions
10:33 S - Similarity
12:11 C - Compliment
13:21 A - Association
13:51 S - Support sounds
14:38 H - Humor

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