Are you thinking as to how do you get your first 100 customers as a B2B SaaS startup? Here are the two tactics that I use to get my first 100 customers for my business back in the day.

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0:00 - Introduction to How I Got My First 100 Customers SAAS B2B

0:37 - Tactic #1: Outbound email marketing

What I found was that the cost of acquisition for outbound email marketing was so much lower than any other channel that we experimented with.

In the early days when you have little to no traction, it's really important that you keep things super lean and that you're validating and getting data points from people that you're talking to.

And the best way that we've found to do that was simply by emailing a lot of people and pitching them.

1:57 - Tactic #2: Content marketing

On the other side of things, what we were doing is we were building out a lot of content marketing. So we didn't have a ton of money to our company at that point in time so what we found was that one of the cheapest ways that we could get people's attention was by creating really great informational content around different things that they might be interested in.

So the tactic that we deployed in our first few years is we would create these ultimate lists of tips around these different things that our prospects cared about.

And then in our actual outbound email campaigns, we would share those content marketing pieces to help build up the authority and trust level of the prospect towards our business.

By combining these two channels, we found it to be super effective in terms of getting our first 100 customers.

3:20 - What I would have done differently?

1. The first thing I do is I would check out a site like BuiltWith, and the reason why is because BuiltWith tells you what websites are built with, and it'll give you some insight into potential sites of your competitors and the customers of your competitors.

2. Another thing that I would have done differently is I would have hosted regular live events for my prospects. Something that we didn't really take advantage of at that time was creating weekly events where our prospects could learn more about us as well as our expertise.

3. The last thing that I would have done differently, if I were to do it all over again, is I would have considered making a free version of our site a lot earlier. At that point in time, the industry that we were in was very much focused on freemium products and we didn't have a true freemium offering.

So, whether you're building your own side hustle or a company, these are things to think about.

You want to think about exactly how you can entice people and give them value of front in a disproportionate manner so that they get so interested in what you have to say, that they'll then want to hear your pitch.

6:54 - What you can take away from my experience?

- It's all about increasing the number of touchpoints and feedback loops that you can get from prospective customers.

- Make sure that you get your flywheels in motion. Once we had our outbound email flow in motion, it was just a matter of hiring up more Upworkers to get us more contacts and then continue to send out more emails.

And then on the other side of things with content marketing, it was just all about getting a few core writers in place to create valuable content and then start to spin other topics that people would be interested in.

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Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

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