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What is a 3D digital billboard
3D Digital billboards are a combination of 3D technology and conventional keyboards. In simpler words, these billboards use digital technology to produce a three-dimensional image. These billboards are not tangible and 2D. This is why they offer a better visual experience for the viewer. This advertising method makes you stand out from the masses.
With 3D billboards, the persona of the brand comes to life. Since the visual experience is so close to reality, the customers are more eager to explore your brand. The 3D effect is instantly eye-catching to the public. It also engages the audience for a longer period of time. These billboards can be displayed on any advertising space.
How does 3D digital billboard technology work?
3D billboard technology works on the principle of “forced perspective.” Forced perspective is a technique that uses an object’s scale and the spectator’s vantage point to create an illusion of the thing appearing larger, smaller, nearer, or distant from the viewer.
3D tech combines two images taken from different angles and puts them into a single clip! As a result, our left and right eyes see the visuals from different points and our brain recognizes the objects in three-dimensional depth. to achieve this illusion, 3D billboards usually use curved displays with two faces.
High-tech billboards such as these provide a peerless visual experience with everything appearing more realistic than they are.
3D digital billboards are way more sustainable than conventional billboards and impact sales by 107% compared to only 54% for static advertising boards. In terms of story-telling, the 3D advertising system is much more engaging since it effectively engages all senses of the audience and gets the message across much faster.
The future of 3D digital billboard advertising
With the tech storm taking over the world, 3D digital billboards are becoming more and more popular. Although consumption patterns and market trends trigger advertising, 3D billboard ads have more longevity than traditional ones. It helps the user tap into an exciting new world while driving down a freeway or simply walking through the city’s heartland. 3D displays have become a rage, especially since the onset of the pandemic, because people did look for things to get them attracted amid the gloomy days. But now, with more and more brands jumping to disrupt marketing & advertising, it seems like 3D digital billboards are here to stay.
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