A lot of industries are in a digital panic mode, everyone knows that digital is the way to go but how do we get there? How do we beat the rest and do it well and fast? This is when the terms 'Design Lead', 'User Experience' and 'Human Centered Design' start making an appearance. What makes this way of developing products so important? How do we as the Engineers, Designers and Product Owners deal with budgets, crazy deadlines, skepticism, delivering at scale and getting business to buy in? How do we create interfaces that make a user fall in love with our products and why are design guidelines like Google Material Design important in making a user feel at ease?

This talk will be about unpacking the minefield that is product development and finding ways that we can make our mark, as a development and design team (we are in the same boat) so that we can have an impact and make magic.

Speaker: Niki De Bruyn

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